Hotels, private-pay senior housing and hospitality-like multifamily share one operating model: a hired operator, a product priced continuously, and labor as the largest cost. The repositioning skill refined in lodging carries across all three.
Full-service, resort and lifestyle hotels; independent and soft-branded assets
Every enterprise-level question: strategy, capital allocation, operator and brand agreements, transactions and governance. Fifteen years of public-company results stand behind the advice.
Independent living, assisted living and memory care sold on daily experience
Operating-portfolio strategy, operator selection and transitions, management agreements and margin. Residents choose on service, amenity and brand, which is the hotel discipline. Clinical, reimbursement and skilled-nursing questions go to a named co-advisor and are outside our scope.
Branded, serviced and student housing; hotel-to-residential conversions
Public-company governance; hospitality-like product that is priced like a hotel and competes on experience; platform diligence. We do not broker, place agency debt or price garden-style apartments.
Brookdale Senior Living seated Ryman Hospitality's chief executive on its board for his hospitality expertise. Welltower describes its business as sitting at the intersection of housing and hospitality. The apartment industry's most widely used pricing software began as a hotel revenue management tool.
The repositioning playbook is the same in each sector: decide what the product should be, choose the brand and operator that deliver it, scope the capital to the earnings case, and fix the revenue mix. How we work